Denim Day 2023 is April 26th!

Denim Day is a campaign on Wednesday April 26, 2023 in honor of Sexual Assault Awareness Month. The campaign began after a ruling by the Italian Supreme Court where a rape conviction was overturned because the justices felt that since the victim was wearing tight jeans she must have helped the person who raped her remove her jeans, thereby implying consent. The following day, the women in the Italian Parliament came to work wearing jeans in solidarity with the victim. Patti Giggans and Peace Over Violence developed the Denim Day campaign in response to this case and the activism surrounding it. The first Denim Day was held in 1999. Since then, what started as a local campaign to bring awareness to victim blaming and destructive myths that surround sexual violence has grown into a movement. As the longest running sexual violence prevention and education campaign in history, Denim Day asks community members, elected officials, businesses, students, and all individuals to make a social statement with their fashion statement by wearing jeans on this day as a visible means of protest against the misconceptions that surround sexual violence. Resources — Denim Day
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1. Help raise awareness by wearing denim on Wednesday 4/26/23.
2. Visit  Pledge — Denim Day
3. Post a photo on your socials #denimday Denim Day is a campaign to bring awareness to victim blaming and destructive myths that surround sexual violence.
4. Email your Denim Day photos to [email protected] and we will share you photo on BUILD socials.